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Ladbrokes Plc

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Ladbrokes PLC is one of the biggest names within the UK gambling industry. Based in London, the company was previously known as the Hilton Group PLC up until 2006. It actually dates back to 1886, though it wasn’t until 1902 that it was given the Ladbrokes name.

The company has managed to become the biggest retail bookmaker in the globe. It is also the biggest betting company within the UK. It is in charge of numerous online gambling sites which offer a huge choice of games. Players can make sports bets, play online bingo, casino and poker games. It makes use of Orbis Technology’s OpenBet system.

One benefit of Ladbrokes PLC over its competitors is the fact it was the first to launch a loyalty scheme. The ODDS ON card enables gamblers who use the company’s land-based bookmakers to gain loyalty points on the money they spend. Its online poker site also provides players with loyalty points that they can exchange for prizes and gifts.